Benny Gold is a skateboarder. He is also a clothing designer. Gold's designs are popular with people who don't like being told what to wear or how to dress. Call them anti-fashionistas, if you will. He has designed clothes and accessories for Huf, Nike, Stussy and New Era. He now has his own line of clothing. His designs are inspired by the graphics he used to see on the bottom of skateboard decks. Most of his designs are limited editions.
Gold's stuff is extremely popular amongst the anti-fashionistas. In 2006, he designed a line of shoes, t-shirts, hats, hoodies, stickers and skateboard decks commemorating the 100th anniversary of the San Francisco earthguake. People waited outside stores for 3 days in order to get their hands on some of this stuff. Ironic, isn't it? Some people are so not into fashion that they would wait 3 days and nights outside a store to prove it.
It just goes to show you: It can be fashionable to be unfashionable. There is a style for everyone and whatever style you choose, you won't be alone. It's okay not to follow the crowd.
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